Global air conditioning,
appliance giant Tosot enters Philippine market
MANILA – Amidst the
phenomenal growth in the Philippines’ retail sector, a brand of a global leader
in air conditioning systems and appliances is set to bring to the country its
line of innovative products.
Tosot, a premium brand of
Gree, the biggest manufacturer of air conditioners in the world, was officially
launched this October.
Tosot Philippines also held
a grand launch, where dignitaries and executives of Gree came in full force to
support the brand expansion in Southeast Asia.
Tosot Philippines General
Manager Tom Balete said the brand intends to compete in the segment of the
market which demand innovative and premium solutions for air conditioners,
something Tosot successfully did in three continents worldwide.
The move, Balete said, is
in response to growing consumer sentiment that prefers quality air conditioner
brands, instead of the usual cheap but low quality products that flood
appliance centers all over the land.
“We have been observing the
market for years now. We noticed that in the past couple of years, many
families and businesses have started to upgrade their air conditioning systems
to something that goes beyond cooling their rooms. They want efficiency and
quiet that cheaper products don’t have,” he said.
He explained that the
penchant of consumers to upgrade their appliances could be a direct result of
the growth in the country’s retail sector, marked by the increase in the number
of middle class families, which allowed premium brands worldwide to enter the
Philippines.
In fact, Balete said that
in the Southeast Asian region, where the Philippines is a key member, analysts
are predicting that the middle class is expected to triple from 525 million in
2009 to 1.74 billion in 2020.
In the Philippines,
economists also expect retail to grow its contribution to the country’s gross
domestic product to 20 percent in 10 years, which is up by 7 percent from last
year’s 13 percent.
The growth should push
demand for quality products, instead of price, Balete said.
“Tosot’s entry to the
Philippines couldn’t come at a better time. We want to be that alternative
premium brand of air conditioners and we will compete in terms of providing
really technologically advanced products that will set the bar for air
conditioners, especially in terms of energy consumption and area acoustics,” he
said.
He said Tosot Philippines
will also place priority on products that are ecologically friendly. “Our work
primarily focuses on making lives more comfortable at no expense to nature. For
every product we create, we think about how it will impact the environment.”
Tosot prides itself of
using R-32 & R-410A in its air-conditioning units. These special
refrigerants do not contribute to ozone depletion, and allow for lower power
consumption and less impact on global warming. Tosot also uses the inverter
air-conditioning system that consumes less electricity compared to conventional
air-conditioning units. This means less energy, reduced production costs, and
an environment-friendly business.
As a premium brand, Tosot’s
product lines are made using the best technology available today. The company
strives to create a sophisticated and comfortable lifestyle where its clients
are.
“The people behind Tosot
have worked hard-in-hand over a decade to bring the most innovative appliances
possible in order to foster a lifestyle that not only sees to you and your
family’s comfort and convenience but also the health and well-being of the
environment,”Balete said.
Tosot has eight production
bases strategically located worldwide: Brazil, Pakistan, Vietnam, and cities in
China that include Zhuhai, Chongqing, Hefei, Zhengzhou, and Wuhan. Its company
has an astounding annual production capacity of 34 million units of residential
air-conditioners and 4 million units of commercial air-conditioners.
Apart from the Philippines,
Tosot is distributed globally in Italy, Canada, Hongkong, Iraq, Russia,
Ukraine, and China.
Partners in comfort and
well-being
Tosot has also partnered
with various institutions to effectively improve the quality of life that
includes comfort and well-being, and to bring not only comfort but a great deal
of satisfaction.
This includes Don Bosco
Technical Institute where Tosot Philippines gets student-trainees for a
five-month training program. In turn, Tosot Philippines provides scholarships
to these trainees as part of their corporate social responsibility.
Tosot Philippines also
works with TUV Rheiland Philippines in ensuring that all Tosot products comply
with the Philippine National Standard.
Apart from its showroom,
Tosot Philippines has also partnered with and Lazada.com.ph in promoting and
selling of Tosot products online.
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